Swatch reached out to us at Jacober Creative to create designs for the opening of the 2016 Las Vegas store. They wanted something bold, graphic and that resonated "Vegas". They came to the right place.
The under construction new Las Vegas Swatch store needed some design-forward panels to block off the work site while things were being built. The hand-drawn look we created says “Vegas style” for the 21st century – gambling, dancing women, and a neon-lit party feel – but also incorporates the Swatch logo and watches with an electric starburst centerpiece. The Vegas strip has never been more hip!