Meatless burgers have been almost ready to have their moment for some time. No No Burger, the Oakland, California-based company, has created a crave-worthy, game-changing veggie burger and franchise that needed a new logo It had to be contemporary, hip and friendly.

The logo we designed communicates that No No is a modern take on the classic American burger, and was meant to be used in many contexts – on packaging, in marketing materials and ads, on the sides of food trucks. It’s playful and open, combining the idea of a burger on a bun, and a hungry mouth chomping down on a healthy but tasty plant-based meal!