They wanted a new marketing campaign for their 2023-24 season that would include a fresh tagline, and original photography and video. The goal was to reach a wider audience and make their planetarium, aquarium and science exhibits more appealing to all ages and demographics, while referencing the Frost as a Miami-located institution for the adventurous and the curious.
The new tagline they chose – from the diverse, creative ones that we offered – is
“It’s Our World, Explore It.” Our designs referenced the three aspects of the museum – planetarium, aquarium, and exhibitions – as well the circular “orbit” used in existing brand assets. The overall approach encompasses both the ideas of inclusivity, of Frost Science as being a gateway to the (natural) world, and as a place where you can come explore it.
We also produced scintillating
photographic and video content that Frost can use print, digital and broadcast advertising. Original photography and videography incorporated a “model” family shot on location at the museum with detailed storyboarding. Sample designs for print ads, digital ads, bus stop displays, banners and more were created. Use of the new tagline was showcased in a variety of collateral.
Science, Miami-style! For more on this project click
here.
Looking for a Creative Agency?
Are you looking for a design-focused agency to bring your ideas to life? Jacober Creative is a Miami Beach-based, award-winning creative studio that specializes in graphic design, branding, logos, digital marketing, websites and video production. Let’s work together.
[Contact Us]
